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Direct Mail Success Englewood


Direct Mail Success in Englewood depends on having the best material and information possible. Advantage Print & Design is the leader in assisting businesses in the Englewood area have a higher success rate than other companies.

Success with direct mail depends on many factors, including design, copywriting, and offers that are compelling. But the real driver of direct marketing success lies with your data.

Who is Your Target Market?

Are you marketing to generate new leads or retain current customers? How you answer this question will help you identify the data you should be focusing on.

Marketscan reveals that twice as many campaigns are developed for lead generation as customer retention (84% vs. 43%). If you’re looking for new customers, you should target prospects you haven’t contacted recently. But if you’re promoting upgrades or add-ons, only current customers should receive your message. Start by considering who you want to reach.

Branding vs Change

Repetitive marketing is great for branding your logo and name, however, if you are not getting the results you are looking for then it’s time to change your criteria.

Length of Commitment

How long before you know how successful your direct mail success rate it? This depends on your business and the response you are looking for. If you are mailing out coupons that expire on specific dates, then  you should see results right away.  If you are sending out direct mail for your services, it may take a few times before you get the response you want. The timing of your services needs to be taken into consideration. Such as if you are a CPA, then right before and during the time to file taxes would work toward your advantage.
Advantage Print & Design. Advantage Print & Design has successfully created direct marketing campaigns for businesses in the Englewood area. We serve: Manatee County, Anna Maria, Bradenton, Bradenton Beach, Holmes Beach, Palmetto, Longboat Key, Lakewood Ranch, Ellenton, Oneco, Parrish, Bayshore Gardens, Myakka City, Sarasota County, Sarasota, North Port, Venice, Englewood, Nokomis, Osprey, Siesta Key, and South Venice.

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